The automotive industry is undergoing a dramatic transformation, with artificial intelligence (AI) humanoid robots making their debut in car dealerships. These advanced robots, which were once primarily associated with assembly lines, are now stepping into showrooms to enhance customer interactions by greeting visitors, explaining vehicle features, and even serving refreshments.
The Debut of Mornine at the Shanghai Auto Show
At the 2025 Shanghai Auto Show, Chery Automobile, a leading Chinese automaker, introduced Mornine, a cutting-edge humanoid robot that is set to redefine the customer experience in car dealerships. Mornine is not just a digital avatar; she is a physical robot designed to engage with customers on a personal level.
Mornine: Your Intelligent Sales Consultant
Mornine is designed to serve as an “Intelligent Sales Consultant” at dealerships, such as one in Kuala Lumpur, Malaysia, where she is already operational. Chery plans to deploy 220 Mornine units to dealerships around the globe this year. With her friendly demeanor and advanced technology, Mornine aims to connect with tech-savvy younger customers and provide them with a unique shopping experience.
Advanced Technology Behind Mornine
Mornine is powered by Chery’s expertise in autonomous driving and artificial intelligence. Equipped with a multimodal sensing model, she can recognize gestures, voice commands, and other environmental cues. This allows her to interact naturally with customers. Additionally, her dexterous hands enable her to serve drinks, while her ability to walk upright allows her to guide customers through the showroom. Thanks to Deepseek’s large language models, Mornine can understand natural language and provide personalized responses, making every interaction feel authentic and engaging.
A Vision for the Future
Chery envisions a future where Mornine’s capabilities extend beyond car sales. With her flexible design and advanced AI, she could serve in various settings, including shopping malls, cinemas, exhibitions, and even eldercare facilities. The company sees Mornine as a step towards a reality where AI is a constant companion, with robots assisting in daily activities.
Redefining Customer Engagement
According to Chery, humanoid robots like Mornine are poised to become as essential as the vehicles they sell. By blending advanced robotics with customer service, these robots can engage customers in new ways, streamline dealership operations, and showcase technological advancements. With features such as real-time language translation and the ability to respond to complex questions, Mornine represents a significant shift in the automotive retail landscape.
The Rise of Humanoid Robots in Retail
Humanoid robots are no longer a concept limited to science fiction. With innovations like Mornine and Iron, Chinese automakers are pioneering a new era of customer service that combines advanced AI with practical applications. While some may find these robots a bit unsettling, their potential to revolutionize retail and everyday life is undeniable. The future of car buying may soon include personalized interactions with robotic sales assistants.
Engage with Us
Would you feel at ease purchasing your next vehicle from a humanoid robot rather than a human salesperson? Share your thoughts with us at Cyberguy.com/Contact.
Stay Updated with Tech Insights
For more tech tips and important security alerts, subscribe to my free CyberGuy Report Newsletter at Cyberguy.com/Newsletter.
Ask Kurt a Question
Feel free to reach out with any questions or story ideas you’d like us to cover. Follow Kurt on his social channels for more updates and information.
Copyright 2025 CyberGuy.com. All rights reserved.